[Shopify] 21 E-commerce Metrics: Retention & Sales

🤔 What is it?

This Looker Studio template provides an interactive map of 21 key e-commerce metrics for Shopify stores, with a strong focus on repeat purchases and customer retention. It visualizes how acquisition and retention metrics influence sales, helping you uncover growth opportunities.

The dashboard connects to your live Shopify data via Porter Metrics, ensuring real-time insights for better decision-making.

Quick Stats:

• 1 interactive metrics map with focus on repeat purchases and retention
• 1 data source – Shopify, connected via Porter Metrics (paid connector!)
• 21 unique e-commerce metrics, mapped by influence and relationships
• 4 built-in filters – analyze data by UTM Source/Medium, Category, Product, and City
• ∞ times you can copy this report and connect different Shopify stores (perfect for agencies)

🗂️ What metrics are included?

General

• Sales
• Active Customers

New

• New Customers Sales
• New Customers
• New Customers Orders
• New Customers AOV

Repeat

• Repeat Customers Sales
• Repeat Customers
• Repeat Customers Orders
• Sales per Repeat Customers
• OOS
• Orders per Customer
• Items per Customer
• Repeat Customers AOV
• Repeat Purchase Rate
• Purchase Recency
• % of Subscribed Users
• Items per Order
• Units per Item
• Average % of Discount
• % of Discounted Orders

📄 What does a metrics card include?

Each metric card on the map provides key insights at a glance:

• Current value – the latest data for the selected period
• Comparison with the previous period – percentage change compared to the previous period
• Sparkline – a mini trend chart showing recent fluctuations
• Hint – a brief explanation of what the metric represents

🤝 Okay, I want it. What options are available?