LTV: What should I do with this metric?

🤔 What is it?

📊 A complete LTV analysis algorithm for e-commerce, providing a structured approach to diagnosing and improving this key metric.

📦 What’s Inside?

• Ready-to-use algorithm in a visual flowchart format
• Breakdown of key LTV drivers (AOV, ARPC, Customer Lifetime)
• Step-by-step analysis and checks:
  • Why has LTV dropped?
  • Which metrics should you investigate?
  • What actions should be taken to improve it?
• Clear, data-driven recommendations

💁🏻‍♂️ Who is it for?

• E-commerce business owners
• Marketers and analysts
• Growth managers and retention strategists
• Agencies working with e-commerce brands

🪜 How to Use It?

• Follow the algorithm to diagnose changes in LTV
• Analyze key drivers: Average Order Value (AOV), Purchase Frequency (ARPC), and Customer Lifetime
• Implement specific actions to optimize LTV