Map of 52 CRM metrics
📊 52 metrics with description, formula, example and tags | 70 tactics to boost metrics | 56 possible causes of metrics worsening
🔮 260 slices for dashboards | 358 questions that will lead you to insights
⚡️The map helps you to:
- Acquire more new customers
- Retain current customers effectively
- Don't lose customers
- Receive more repeat orders
💁🏼♂️ For whom: E-commerce marketes, Growth managers, CRM managers
🗂️ Source: E-commerce experts, Customer analytics metrics sets
🧩 Some non-trivial metrics from the map:
Monthly Active Customers,% of Users with an Active Wish-list, Time to First Purchase, Customer Retention Cost (CRC), Average First Order Value
🚀 What is inside the map?
- 4 tags (type, units, essence, frequency of checkout)
- Description
- Importance
- Formula
- Calculation example
- Affected metrics
- Affecting metrics
- Connecting metrics
- The revenue impact pathway
- Suggested slices for dashboards
- Questions to be answered
- Possible causes of worsening
- Tactics to improve this metrics
- Link to Notion metrics database
📹 How does it work?
Watch a short video of the full version of JM Lite. See how it looks and works.
🪜 How to use it?
- Identify which metrics can impact key performance indicators
- Choose and monitor the metrics most relevant to your business
- Discover which metrics are responsible for outliers in your data
- Investigate unconventional metrics for analysis
- Fine-tune company and employee KPIs
- Stop tracking metrics that aren't very important
- Select the best tactics to enhance your metrics
- Monitor how each metric influences your revenue
- Use a curated list of questions to reveal less obvious insights from your metrics
🔋 How can I get it?
We have 2 options:
Free version
✅ Map in PDF
✅ Map in Miro (without "Duplicate" option)
✅ Map in FigJam (without "Duplicate" option)
⛔ Full version of map in Figma
⛔ Metrics database in Notion (with "Duplicate" option)
⛔ Invaluable content on each metric
- 4 tags (type, units, essence, frequency of checkout)
- Description
- Importance
- Formula
- Calculation example
- Affected metrics
- Affecting metrics
- Connecting metrics
- The revenue impact pathway
- Suggested slices for dashboards
- Questions to be answered
- Possible causes of worsening
- Tactics to improve this metrics
- Link to Notion metrics database
Full version
✅ Map in PDF
✅ Full version of map in Figma
✅ Metrics database in Notion (with "Duplicate" option)
✅ Map in Miro (with "Duplicate" option)
✅ Map in FigJam (with "Duplicate" option)
✅ Invaluable content on each metric
- 4 tags (type, units, essence, frequency of checkout)
- Description
- Importance
- Formula
- Calculation example
- Affected metrics
- Affecting metrics
- Connecting metrics
- The revenue impact pathway
- Suggested slices for dashboards
- Questions to be answered
- Possible causes of worsening
- Tactics to improve this metrics
- Link to Notion metrics database
👀 One more beneficial option
We launch new metrics maps every 2-3 weeks. So if you want to have access to all maps - it is more favourable to buy this product.
🤔 Why should I buy it?
- The Metrics Map approach is already used by 7000+ customers in 132 countries.
- Our Maps helped these companies: Nike, Clarins, Samsung, Haier, HP, L'Oreal, Decathlon, Stripe, Instacart, Mammuth, University of Maryland, Intersport, Peakdesign, Shimano, Limango, Casa del Libro, Dr. Squatch, Vibetrace, Careem and 40+ companies in different industries