Map of 52 CRM metrics

📊 52 metrics with description, formula, example and tags | 70 tactics to boost metrics | 56 possible causes of metrics worsening

🔮 260 slices for dashboards | 358 questions that will lead you to insights

⚡️The map helps you to:

  • Acquire more new customers
  • Retain current customers effectively
  • Don't lose customers
  • Receive more repeat orders

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers, CRM managers

🗂️ Source: E-commerce experts, Customer analytics metrics sets

🧩 Some non-trivial metrics from the map:
Monthly Active Customers,% of Users with an Active Wish-list, Time to First Purchase, Customer Retention Cost (CRC), Average First Order Value


🚀 What is inside the map?

  1. 4 tags (type, units, essence, frequency of checkout)
  2. Description
  3. Importance

  4. Formula
  5. Calculation example
  6. Affected metrics
  7. Affecting metrics
  8. Connecting metrics

  9. The revenue impact pathway

  10. Suggested slices for dashboards
  11. Questions to be answered

  12. Possible causes of worsening

  13. Tactics to improve this metrics
  14. Link to Notion metrics database


📹 How does it work?

Watch a short video of the full version of JM Lite. See how it looks and works.


🪜 How to use it?

  1. Identify which metrics can impact key performance indicators
  2. Choose and monitor the metrics most relevant to your business
  3. Discover which metrics are responsible for outliers in your data
  4. Investigate unconventional metrics for analysis
  5. Fine-tune company and employee KPIs
  6. Stop tracking metrics that aren't very important
  7. Select the best tactics to enhance your metrics
  8. Monitor how each metric influences your revenue
  9. Use a curated list of questions to reveal less obvious insights from your metrics

🔋 How can I get it?

We have 2 options:

Free version

✅ Map in PDF

✅ Map in Miro (without "Duplicate" option)

✅ Map in FigJam (without "Duplicate" option)

⛔ Full version of map in Figma

⛔ Metrics database in Notion (with "Duplicate" option)

⛔ Invaluable content on each metric

  • 4 tags (type, units, essence, frequency of checkout)
  • Description
  • Importance
  • Formula
  • Calculation example
  • Affected metrics
  • Affecting metrics
  • Connecting metrics
  • The revenue impact pathway
  • Suggested slices for dashboards
  • Questions to be answered
  • Possible causes of worsening
  • Tactics to improve this metrics
  • Link to Notion metrics database

Full version

✅ Map in PDF

✅ Full version of map in Figma

✅ Metrics database in Notion (with "Duplicate" option)

✅ Map in Miro (with "Duplicate" option)

✅ Map in FigJam (with "Duplicate" option)

✅ Invaluable content on each metric

  • 4 tags (type, units, essence, frequency of checkout)
  • Description
  • Importance
  • Formula
  • Calculation example
  • Affected metrics
  • Affecting metrics
  • Connecting metrics
  • The revenue impact pathway
  • Suggested slices for dashboards
  • Questions to be answered
  • Possible causes of worsening
  • Tactics to improve this metrics
  • Link to Notion metrics database

👀 One more beneficial option

We launch new metrics maps every 2-3 weeks. So if you want to have access to all maps - it is more favourable to buy this product.

🤔 Why should I buy it?

  • The Metrics Map approach is already used by 7000+ customers in 132 countries.
  • Our Maps helped these companies: Nike, Clarins, Samsung, Haier, HP, L'Oreal, Decathlon, Stripe, Instacart, Mammuth, University of Maryland, Intersport, Peakdesign, Shimano, Limango, Casa del Libro, Dr. Squatch, Vibetrace, Careem and 40+ companies in different industries
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Map of 52 CRM metrics