1015 Marketing & E-commerce Metrics + 1770 Growth Hacks

🤔 What is the difference between versions?

🧐 What formats are available?

Miro board:

❌ Filtering and sorting

✅ Schematic view

✅ Metrics content (description and etc.)

✅ Navigation and interaction

Airtable database:

✅ Filtering and sorting

❌ Schematic view

✅ Metrics content (description and etc.)

✅ Navigation and interaction

PDF map:

❌ Filtering and sorting

✅ Schematic view

❌ Metrics content (description and etc.)

❌ Navigation and interaction

🆕 Core version - only key e-commerce metrics

The JetMetrics Lite Core version is perfect for those who need a quick, clear view of key e-commerce metrics. It offers essential insights at an affordable price, making it ideal for users who want to understand and improve their e-commerce performance without the extra details or updates found in the Full version.

29 sections with 3-10 metrics

• Affiliate Marketing (5 metrics)
• Amazon Ads (8 metrics)
• Checkout Process (6 metrics)
• Content Marketing (4 metrics)
• Conversions (9 metrics)
• Costs (6 metrics)
• CRM (8 metrics)
• Customer Service & Support (4 metrics)
• Email (6 metrics)
• Finances (8 metrics)
• Google Ads (7 metrics)
• Influence Marketing (3 metrics)
• Inventory (4 metrics)
• Livestream Commerce (6 metrics)
• Logistics & Operations (4 metrics)
• Loyalty Program (3 metrics)
• Marketplace (4 metrics)
• Meta Ads (6 metrics)
• Offline Commerce (5 metrics)
• Orders (4 metrics)
• Pinterest Ads (6 metrics)
• Product (10 metrics)
• Referral Program (3 metrics)
• Returns & Refunds (4 metrics)
• SEO (5 metrics)
• Social Media (4 metrics)
• Subscription (3 metrics)
• TikTok Ads (6 metrics)
• YouTube Ads (6 metrics)

Only core content within each metric

• Description
• Formula
• Why It Is Important
• Tags
  • Type
  • Units
  • Essenсe
  • Frequency of checking

🗺️ What maps are inside Full version?

Inventory (49 metrics)

📊 49 metrics with description, formula, example and tags | 70 tactics to boost metrics | 70 possible causes of metrics worsening

🔮 245 slices for dashboards | 343 questions that will lead you to insights

⚡️ The map helps you to:

• Monitor stock levels and ensure optimal inventory turnover to avoid overstocking or stockouts.
• Identify trends in product demand to improve forecasting and purchasing decisions.
• Analyze inventory costs to enhance cost-efficiency and profitability.
• Streamline inventory management processes to reduce operational delays and improve accuracy.

💁🏼‍♂️ For whom: Inventory Managers, Supply Chain Analysts, Procurement Specialists, E-commerce Professionals

🗂️ Source: Industry Best Practices, Inventory Management Research, Supply Chain Experts

🧩 Some non-trivial metrics from the map: Delivery Damage Rate, On-Time Dispatch Rate, Failed Deliveries per Order, Average Time in Customs

Logistics (33 metrics)

📊 33 metrics with description, formula, example and tags | 70 tactics to boost metrics | 67 possible causes of metrics worsening

🔮 165 slices for dashboards | 231 questions that will lead you to insights

⚡️ The map helps you to:

• Measure and optimize key logistics processes to ensure timely order fulfillment and delivery.
• Identify bottlenecks in the supply chain to improve operational efficiency.
• Monitor cost-effectiveness of shipping and fulfillment operations, minimizing expenses without compromising quality.
• Enhance customer satisfaction through accurate tracking and faster delivery times.

💁🏼‍♂️ For whom: Logistics Managers, Operations Analysts, Supply Chain Specialists, E-commerce Professionals

🗂️ Source: Industry Best Practices, Logistics Studies, Supply Chain Experts

🧩 Some non-trivial metrics from the map: Delivery Damage Rate, On-Time Dispatch Rate, Failed Deliveries per Order, Average Time in Customs

Referral Program (43 metrics)

📊 43 metrics with description, formula, example and tags | 65 tactics to boost metrics | 65 possible causes of metrics worsening

🔮 215 slices for dashboards | 257 questions that will lead you to insights

⚡️The map helps you to:

• Measure and enhance the effectiveness of your referral program to drive customer acquisition.
• Understand customer behaviors and engagement levels within the referral program.
• Monitor fraud detection and ensure the integrity of your referral initiatives.
• Maximize return on investment (ROI) through strategic referral incentives and rewards.

💁🏼‍♂️ For whom: Referral Program Managers, Marketing Analysts, Growth Marketers, E-commerce Professionals

🗂️ Source: Industry Best Practices, Marketing Studies, Referral Program Experts

🧩 Some non-trivial metrics from the map: Referral Participation Rate, Referral Invalidity Rate, Referral Program Net Gain, Referral Program Impact on Sales

Content Marketing (48 metrics)

📊 48 metrics with description, formula, example and tags | 80 tactics to boost metrics | 80 possible causes of metrics worsening

🔮 240 slices for dashboards | 336 questions that will lead you to insights

⚡️The map helps you to:

• Measure and improve the performance of your content marketing efforts
• Optimize content creation and distribution workflows
• Identify which content formats resonate most with your audience
• Increase organic traffic, engagement, and conversion rates through strategic content planning
• Improve audience retention by analyzing engagement and recirculation rates

💁🏼‍♂️ For whom: Content Managers, Marketing Strategists, Growth Marketers

🗂️ Source: Industry Reports and Studies, Content Experts

🧩 Some non-trivial metrics from the map: % of Evergreen Content, Content Recirculation Rate, Dead Content Ideas, Return on Content (ROC)

Returns (45 metrics)

📊 45 metrics with description, formula, example and tags | 66 tactics to boost metrics | 77 possible causes of metrics worsening

🔮 225 slices for dashboards | 315 questions that will lead you to insights

⚡️The map helps you to:

• Minimize return rates while maintaining customer satisfaction
• Optimize return processing workflows
• Reduce operational costs associated with returns
• Identify root causes of frequent returns
• Improve product quality by analyzing patterns in return reasons

💁🏼‍♂️ For whom: Customer Relationship Managers (CRMs), Growth managers

🗂️ Source: E-commerce Experts

🧩 Some non-trivial metrics from the map: Return Prevention Rate, Product Return Elasticity, New Customers Return Rate, Return Experience Satisfaction

Google Ads (72 metrics)

📊 72 metrics with description, formula, example and tags | 116 tactics to boost metrics | 99 possible causes of metrics worsening

🔮 328 slices for dashboards | 370 questions that will lead you to insights

⚡️The map helps you to:

• Optimise bids
• Improve CTR (click-through rate)
• Adjust the frequency of impressions
• Enhance ad positions
• Get more conversions

💁🏼‍♂️ For whom: PPC managers, E-commerce marketes

🗂️ Source: Google Ads Glossary

🧩 Some non-trivial metrics from the map: On-target percentage reach, Impression Share (IS), First page bid estimate, Invalid clicks.

Loyalty Program (44 metrics)

📊 44 metrics with description, formula, example and tags | 97 tactics to boost metrics | 89 possible causes of metrics worsening

🔮 220 slices for dashboards | 308 questions that will lead you to insights

⚡️The map helps you to:

• Measure Financial Impact
• Track Member Engagement
• Optimize Redemption Processes
• Boost Member Retention
• Assess Program Awareness and Advocacy

💁🏼‍♂️ For whom: Marketing Teams, Customer Relationship Managers (CRMs), Loyalty Program Managers

🗂️ Source: E-commerce experts

🧩 Some non-trivial metrics from the map: Fraud Activity Rate, Time to Tier Upgrade, Point Expiry Period, Repeat Redemption Rate, Loyalty Program Advocacy Rate

Amazon Ads (56 metrics)

📊 56 metrics with description, formula, example and tags | 49 tactics to boost metrics | 56 possible causes of metrics worsening

🔮 280 slices for dashboards | 280 questions that will lead you to insights

⚡️The map helps you to:

• Optimize Ad Spend
• Increase Visibility
• Improve Engagement
• Evaluate Return on Investment

💁🏼‍♂️ For whom: Marketplace Managers

🗂️ Source: Amazona Ads Support Center

🧩 Some non-trivial metrics from the map: New-to-Brand Orders, Estimated Missed Sales, vCTR, Video Unmute Rate, Top-of-Search IS

Operational Process (49 metrics)

📊 49 metrics with description, formula, example and tags | 49 tactics to boost metrics | 54 possible causes of metrics worsening

🔮 246 slices for dashboards | 344 questions that will lead you to insights

⚡️The map helps you to:

• Streamline fulfillment processes
• Optimize resource allocation
• Reduce fulfillment time
• Enhance fulfillment accuracy

💁🏼‍♂️ For whom: Operations Managers, Warehouse Supervisors, Customer Service Teams

🗂️ Source: Operational Process Experts

🧩 Some non-trivial metrics from the map: Space Utilization, Travel Time per Pick, Repack Rate, Fragile Item Damage Rate

Customer Support (57 metrics)

📊 57 metrics with description, formula, example and tags | 76 tactics to boost metrics | 85 possible causes of metrics worsening

🔮 277 slices for dashboards | 399 questions that will lead you to insights

⚡️The map helps you to:

• Increase customer satisfaction
• Optimise the process of resolving queries
• Improve support team workload planning
• Reduce time of request resolution

💁🏼‍♂️ For whom: Customer Support

🗂️ Source: Customer Support Experts

🧩 Some non-trivial metrics from the map: Forecast Accuracy, Agent Utilization Rate, Response Consistency, Auto-Resolution Rate, % of Service-to-Sales

Finance (52 metrics)

📊 52 metrics with description, formula, example and tags | 115 tactics to boost metrics | 51 possible causes of metrics worsening

🔮 262 slices for dashboards | 260 questions that will lead you to insights

⚡️The map helps you to:

• Identify Cost Reduction Opportunities
• Optimize Advertising Spend
• Manage Operating Expenses
• Evaluate Profitability

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers, CEO

🗂️ Source: E-commerce Experts, Profit Apps

🧩 Some non-trivial metrics from the map: Incremental Revenue, ROCX (Return on Customer Experience), LTV-based RoAS, % of Reinvested Net Profit, Costs of Reverse Logistics

Influence Marketing (42 metrics)

📊 42 metrics with description, formula, example and tags | 56 tactics to boost metrics | 57 possible causes of metrics worsening

🔮 211 slices for dashboards | 211 questions that will lead you to insights

⚡️The map helps you to:

• Optimize influencer selection
• Ensure quality content creation
• Evaluate influencer’s coupon promotions
• Drive conversions and ROI of influence marketing

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers, Influencer marketing agencies

🗂️ Source: Experts from FanFuel

🧩 Some non-trivial metrics from the map: Brand Alignment Score, Content Approval Rate, Lost Сosts, Earned Media Value (EMV)

Orders (50 metrics)

📊 50 metrics with description, formula, example and tags | 97 tactics to boost metrics | 88 possible causes of metrics worsening

🔮 237 slices for dashboards | 250 questions that will lead you to insights

⚡️The map helps you to:

• Enhance Average Order Value (AOV)
• Optimize Coupon Usage
• Prevent Revenue Loss from Unpaid Orders
• Improve Payment Conversion

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers

🗂️ Source: E-commerce experts, Sales analytics metrics sets

🧩 Some non-trivial metrics from the map: Coupon-Heavy Customer Ratio, Coupon Stack Rate, Payment Recovery Rate, Abandonment Cart Recovery Cost, Average Time to Payment

Product (56 metrics)

📊 56 metrics with description, formula, example and tags | 136 tactics to boost metrics | 113 possible causes of metrics worsening

🔮 280 slices for dashboards | 280 questions that will lead you to insights

⚡️The map helps you to:

• Develop the product range in the right direction
• Sell more high-margin products
• Get more product reviews and use them to increase sales
• Increase product and customer penetration

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers

🗂️ Source: E-commerce experts, Product analytics metrics sets

🧩 Some non-trivial metrics from the map: Average Units per Item, % of Items with Reviews, Purchase-to-Review Time, Product Diversity Index, Release-to-Purchase Time

Meta Ads (58 metrics)

📊 58 metrics with description, formula, example and tags | 108 tactics to boost metrics | 279 possible causes of metrics worsening

🔮 502 slices for dashboards | 393 questions that will lead you to insights

⚡️The map helps you to:

• Reduce CPM (cost per 1,000 impressions)
• Increase CTR (click-through rate)
• Get more different types of clicks
• Improve return on investment in Meta Ad
• Upgrade post and page engagement

💁🏼‍♂️ For whom: PPC managers, E-commerce marketes

🗂️ Source: Glossary of Ad Terms on Meta Business Help Center

🧩 Some non-trivial metrics from the map: Touchpoints, Frequency, Meta Leads Conversion Value

Website / App Activation Map (85 metrics)

📊 85 metrics with description, formula, example and tags | 227 tactics to boost metrics | 217 possible causes of metrics worsening

🔮 806 slices for dashboards | 593 questions that will lead you to insights

⚡️The map helps you to:

• Improve session engagement
• Engage more unique users
• Enhance interaction with product list and product cards
• Boost conversion to registrations
• Get more app users

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers, CRO marketers

🗂️ Source: Google Analytics Glossary

🧩 Some non-trivial metrics from the map: Inter-Visit Time Distribution, Conversion Efficiency Index (CEI), ACU (Average Concurrent User), Items Clicked per List View

Email marketing (40 metrics)

📊 58 metrics with description, formula, example and tags | 108 tactics to boost metrics | 279 possible causes of metrics worsening

🔮 502 slices for dashboards | 393 questions that will lead you to insights

⚡️The map helps you to:

• Increase open rate
• Get more email clicks
• Reduce email bounce rate
• Minimise the likelihood of an email going to spam
• Upgrade domain reputation

💁🏼‍♂️ For whom: Email marketers, E-commerce marketes

🗂️ Source: Email marketing experts, Metrics sets from emial marketing services like Mailchimp, Klaviyo and others.

🧩 Some non-trivial metrics from the map: Email List Health Score, Subscriber Feedback Score, Forward Rate, Emails per Subscriber.

Checkout process (40 metrics)

📊 40 metrics with description, formula, example and tags | 56 tactics to boost metrics | 62 possible causes of metrics worsening

🔮 200 slices for dashboards | 280 questions that will lead you to insights

⚡️The map helps you to:

• Reduce cart abandonment rate
• Increase checkout conversion
• Get more paid orders
• Improve conversions to authorization, adding a shipping payment methods

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers, CRO marketers

🗂️ Source: E-commerce experts

🧩 Some non-trivial metrics from the map: Average Сart View Duration, Mobile Abandonment Gap (MAG), Average Abandoned Cart Value (AACV)

SEO (48 metrics)

📊 48 metrics with description, formula, example and tags | 99 tactics to boost metrics | 78 possible causes of metrics worsening

🔮 240 slices for dashboards | 240 questions that will lead you to insights

⚡️The map helps you to:

• Get more organic impressions
• Increase organic CTR
• Improve average position
• Boost number of useful backlinks
• Get into TOP-10 for targeted keywords

💁🏼‍♂️ For whom: SEO specialists, E-commerce marketes, Growth managers

🗂️ Source: SEO experts, Google Search Console Help, Analytics in services like Ahrefs, Semrush

🧩 Some non-trivial metrics from the map: Search Visibility, Standard Deviation of Average Position, % TOP-10 Keywords, Website Health Score

CRM (52 metrics)

📊 52 metrics with description, formula, example and tags | 70 tactics to boost metrics | 56 possible causes of metrics worsening

🔮 260 slices for dashboards | 358 questions that will lead you to insights

⚡️The map helps you to:

• Acquire more new customers
• Retain current customers effectively
• Don't lose customers
• Receive more repeat orders

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers, CRM managers

🗂️ Source: E-commerce experts, Customer analytics metrics sets

🧩 Some non-trivial metrics from the map: Monthly Active Customers, % of Users with an Active Wish-list, Time to First Purchase, Customer Retention Cost (CRC), Average First Order Value

🚀 What is inside each metric?

1. 4 tags (type, units, essence, frequency of checkout)
2. Description
3. Importance

   

4. Formula
5. Calculation example
6. Affected metrics
7. Affecting metrics
8. Connecting metrics

   

9. Suggested slices for dashboards
10. Questions to be answered

    

11. Possible causes of worsening

    

12. Tactics to improve this metrics

    

📹 How does it work?

Watch a short video of the full version of JM Lite. See how it looks and works.

🪜 How to use it?

1. Identify which metrics can impact key performance indicators
2. Choose and monitor the metrics most relevant to your business
3. Discover which metrics are responsible for outliers in your data
4. Investigate unconventional metrics for analysis
5. Fine-tune company and employee KPIs
6. Stop tracking metrics that aren't very important
7. Select the best tactics to enhance your metrics
8. Monitor how each metric influences your revenue
9. Use a curated list of questions to reveal less obvious insights from your metrics
   

🔋 How can I buy it?

Just choose the Full version on this page.

Pay now once and get all the content: current and future.

After payment, you'll get it right away:

• Miro link with “Duplication” option
• Airtable link with “Duplication” option
• PDF version of all maps
• Booking link for a 30-minute onboarding session

As well as a link to your personal account, where all the materials available to you will be stored and updated

Future updates

New maps are released every 2-3 weeks.

By buying Full access now you will get all the ready maps and all the next ones:

• YouTube
• Instagram
• Tik-Tok
• Pinterest
• Social Media Metrics
• Offline Metrics
• Marketplace Metrics
• Livestream Commerce Metrics
• Subscription Metrics

Why should I buy it?

• The Metrics Map approach is already used by 12000+ customers in 132 countries.
• Our Maps helped these companies:Nike, Clarins, Samsung, Haier, HP, L'Oreal, Decathlon, Stripe, Instacart, Mammuth, University of Maryland, Intersport, Peakdesign, Shimano, Limango, Casa del Libro, Dr. Squatch, Vibetrace, Careem and 40+ companies in different industries