7 Maps with 376 Marketing & E-commerce Metrics + 746 Growth Hacks (Basic plan)

🗺️ What maps are inside?

Facebook Ads (58 metrics)

📊 58 metrics with description, formula, example and tags | 108 tactics to boost metrics | 279 possible causes of metrics worsening

🔮 502 slices for dashboards | 393 questions that will lead you to insights

⚡️The map helps you to:

  • Reduce CPM (cost per 1,000 impressions)
  • Increase CTR (click-through rate)
  • Get more different types of clicks
  • Improve return on investment in Meta Ad
  • Upgrade post and page engagement

💁🏼‍♂️ For whom: PPC managers, E-commerce marketes

🗂️ Source: Glossary of Ad Terms on Meta Business Help Center

🧩 Some non-trivial metrics from the map: Touchpoints, Frequency, Meta Leads Conversion Value


Google Ads (53 metrics)

📊 53 metrics with description, formula, example and tags | 116 tactics to boost metrics | 99 possible causes of metrics worsening

🔮 328 slices for dashboards | 370 questions that will lead you to insights

⚡️The map helps you to:

  • Optimise bids
  • Improve CTR (click-through rate)
  • Adjust the frequency of impressions
  • Enhance ad positions
  • Get more conversions

💁🏼‍♂️ For whom: PPC managers, E-commerce marketes

🗂️ Source: Google Ads Glossary

🧩 Some non-trivial metrics from the map: On-target percentage reach, Impression Share (IS), First page bid estimate, Invalid clicks.


Website / App Activation Map (85 metrics)

📊 85 metrics with description, formula, example and tags | 227 tactics to boost metrics | 217 possible causes of metrics worsening

🔮 806 slices for dashboards | 593 questions that will lead you to insights

⚡️The map helps you to:

  • Improve session engagement
  • Engage more unique users
  • Enhance interaction with product list and product cards
  • Boost conversion to registrations
  • Get more app users

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers, CRO marketers

🗂️ Source: Google Analytics Glossary

🧩 Some non-trivial metrics from the map: Inter-Visit Time Distribution, Conversion Efficiency Index (CEI), ACU (Average Concurrent User), Items Clicked per List View


Email marketing (40 metrics)

📊 58 metrics with description, formula, example and tags | 108 tactics to boost metrics | 279 possible causes of metrics worsening

🔮 502 slices for dashboards | 393 questions that will lead you to insights

⚡️The map helps you to:

  • Increase open rate
  • Get more email clicks
  • Reduce email bounce rate
  • Minimise the likelihood of an email going to spam
  • Upgrade domain reputation

💁🏼‍♂️ For whom: Email marketers, E-commerce marketes

🗂️ Source: Email marketing experts, Metrics sets from emial marketing services like Mailchimp, Klaviyo and others.

🧩 Some non-trivial metrics from the map: Email List Health Score, Subscriber Feedback Score, Forward Rate, Emails per Subscriber.


Checkout process (40 metrics)

📊 40 metrics with description, formula, example and tags | 56 tactics to boost metrics | 62 possible causes of metrics worsening

🔮 200 slices for dashboards | 280 questions that will lead you to insights

⚡️The map helps you to:

  • Reduce cart abandonment rate
  • Increase checkout conversion
  • Get more paid orders
  • Improve conversions to authorization, adding a shipping payment methods

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers, CRO marketers

🗂️ Source: E-commerce experts

🧩 Some non-trivial metrics from the map: Average Сart View Duration, Mobile Abandonment Gap (MAG), Average Abandoned Cart Value (AACV)


SEO (48 metrics)

📊 48 metrics with description, formula, example and tags | 99 tactics to boost metrics | 78 possible causes of metrics worsening

🔮 240 slices for dashboards | 240 questions that will lead you to insights

⚡️The map helps you to:

  • Get more organic impressions
  • Increase organic CTR
  • Improve average position
  • Boost number of useful backlinks
  • Get into TOP-10 for targeted keywords

💁🏼‍♂️ For whom: SEO specialists, E-commerce marketes, Growth managers

🗂️ Source: SEO experts, Google Search Console Help, Analytics in services like Ahrefs, Semrush

🧩 Some non-trivial metrics from the map: Search Visibility, Standard Deviation of Average Position, % TOP-10 Keywords, Website Health Score


CRM (52 metrics)

📊 52 metrics with description, formula, example and tags | 70 tactics to boost metrics | 56 possible causes of metrics worsening

🔮 260 slices for dashboards | 358 questions that will lead you to insights

⚡️The map helps you to:

  • Acquire more new customers
  • Retain current customers effectively
  • Don't lose customers
  • Receive more repeat orders

💁🏼‍♂️ For whom: E-commerce marketes, Growth managers, CRM managers

🗂️ Source: E-commerce experts, Customer analytics metrics sets

🧩 Some non-trivial metrics from the map: Monthly Active Customers, % of Users with an Active Wish-list, Time to First Purchase, Customer Retention Cost (CRC), Average First Order Value



🚀 What is inside each map?

  1. 4 tags (type, units, essence, frequency of checkout)
  2. Description
  3. Importance

  4. Formula
  5. Calculation example
  6. Affected metrics
  7. Affecting metrics
  8. Connecting metrics

  9. The revenue impact pathway

  10. Suggested slices for dashboards
  11. Questions to be answered

  12. Possible causes of worsening

  13. Tactics to improve this metrics
  14. Link to Notion metrics database


📹 How does it work?

Watch a short video of the full version of JM Lite. See how it looks and works.



🪜 How to use it?

  1. Identify which metrics can impact key performance indicators
  2. Choose and monitor the metrics most relevant to your business
  3. Discover which metrics are responsible for outliers in your data
  4. Investigate unconventional metrics for analysis
  5. Fine-tune company and employee KPIs
  6. Stop tracking metrics that aren't very important
  7. Select the best tactics to enhance your metrics
  8. Monitor how each metric influences your revenue
  9. Use a curated list of questions to reveal less obvious insights from your metrics



👀 Can I try the free version?

Of course you can.

Just sign up on the JetMetrics Lite website.

What's included in the free version?

✅ Paid Ads Demo Metrics Map (with all content from description to tactics)

✅ Static Figma version of all maps (without content)

✅ PDF version of all maps (without content)

⛔ Invaluable content on each metric

4 tags (type, units, essence, frequency of checkout)

  • Description
    Importance
    Formula
    Calculation example
    Affected metrics
    Affecting metrics
    Connecting metrics
    The revenue impact pathway
    Suggested slices for dashboards
    Questions to be answered
    Possible causes of worsening
    Tactics to improve this metrics
    Link to Notion metrics database



🔋 How can I buy it?

We have two purchase options:

Subscription

Pay a small amount regularly and have access to all content as long as your subscription is active.

Regular price: $9.99 per month or $99 per year

Subscription Benefits

  • Continuous Updates: Stay ahead with monthly releases covering diverse e-commerce topics.
  • Low Monthly Cost: Access all features with a budget-friendly subscription - affordable and packed with value.
  • Community Access: Join discussions, share insights, and connect with professionals in our exclusive community.
  • Customization Features: Participate in shaping the future of JetMetrics Lite with the opportunity to suggest topics and features for future releases.
  • Option to Unsubscribe: Not satisfied? You have the flexibility to unsubscribe via Gumroad at any time if JetMetrics Lite doesn't meet your expectations.

Lifetime access (product page ↗️)

Pay now once and get all the content: current and future.

Regular price: $299

Benefits of Unlimited Access

  • Lifetime Access: Pay once and enjoy unrestricted access to JetMetrics Lite indefinitely—no need to worry about recurring monthly charges.
  • Comprehensive Content: Unlock all current and future metric maps with a single payment, ensuring you have a comprehensive resource at your fingertips for continuous learning.
  • Cost-Efficiency: Save in the long run with a one-time payment. Gain full access to JetMetrics Lite's evolving library without the need for ongoing subscription fees.
  • Flexible Learning Pace: Dive deep into JetMetrics Lite at your own pace without the pressure of monthly subscriptions. Your one-time payment grants you the freedom to explore and absorb content on your terms.

Please Note: All accesses are manually granted, so please be patient. It can take a maximum of 24 hours to grant access. If you encounter any problems or have questions, don't hesitate to reach out to us via email at team@jetmetrics.io.

Future updates

New maps are released every 2-3 weeks and we are confident that one day we will reach 1000 metrics in JetMetrics Lite.

By buying full access now you will get all the ready maps and all the next ones:

  • YouTube
  • Instagram
  • Tik-Tok
  • Pinterest
  • Amazon
  • Social Media Metrics
  • Influence Marketing Metrics
  • Content Marketing Metrics
  • Orders Metric
  • Loyalty Program Metrics
  • Product Metrics
  • Revenue Metrics
  • Offline Metrics
  • Marketplace Metrics
  • Customer Service & Support Metrics
  • Livestream Commerce Metrics
  • Referral Program Metrics
  • Subscription Metrics
  • Returns and Refunds Metrics
  • Logistic Metrics
  • Inventory Metrics

Why should I buy it?

  • The Metrics Map approach is already used by 7000+ customers in 132 countries.
  • As a bonus, you'll get our famous products with 125+ 5-star ratings on Gumroad for free:
    • Map of 316 E-commerce Metrics ($129)
    • Big Map of 300 E-commerce tactics to Increase Revenue ($199)
  • Our Maps helped these companies:Nike, Clarins, Samsung, Haier, HP, L'Oreal, Decathlon, Stripe, Instacart, Mammuth, University of Maryland, Intersport, Peakdesign, Shimano, Limango, Casa del Libro, Dr. Squatch, Vibetrace, Careem and 40+ companies in different industries


This product is not currently for sale.
Copy product URL
$9.99 a month

7 Maps with 376 Marketing & E-commerce Metrics + 746 Growth Hacks (Basic plan)