⚡️ [2.0] GA4 Full Funnel: 44 E-Commerce Metrics
🤔 What is it?
Looker Studio Dashboards by JetMetrics is a templated report on 44 e-commerce funnel metrics, based on the Metrics Map approach (aka Metrics Tree).
With it, you can:
- Identify the metrics that most strongly impact sales.
- Analyze these metrics to understand the reason for their change.
- Discover tactics to improve these key metrics.
- Implement tactics and test results via dashboard.
Quick Stats:
- 2 metrics maps: one comprehensive map with 44 metrics and another focused on 10 key metrics
- 1 data source - GA4 (necessarily configured e-commerce tracking!)
- 44 unique metrics
- 47 report pages
- 264 brainstorming ideas for why metrics changed and how to fix them
- ∞ times you can copy this report and plug in data from different sites
- 141 hours it would take to develop such a report from scratch + 10 hours per week for continuous improvements
🤩 You want more metrics?
Explore our comprehensive metrics guide in e-commerce.
🗂️ What metrics are included?
Traffic Metrics
- Sessions
- Sessions per user
- Engaged Sessions
- Bounce Rate
- Lost Sessions
- Sessions from Direct
- Sessions from Referral
- Sessions from Social
- Sessions from Organic
- Sessions from Email
- Sessions from Paid
Item-List Metrics
- Sessions with item-list Views
- Items viewed in list
Item Metrics
❗view_item must be marked as a key event❗
- Sessions with View Item
- Items Viewed per Session
- Items clicked in list
- Item list click-through rate
- Total View Item
- [CR] Session→View Item
- [CR] User→View Item
Add to Cart Metrics
❗add_to_cart must be marked as a key event❗
- Sessions with Add to Cart
- Total Add to Cart
- Cart-to-view rate
- [CR] Sessions → Add to Cart
- [CR] Users→Add to Cart
Checkout Metrics
- Checkouts
- Items checked out
- Checkout Start Rate
- [CR] Sessions → Checkout
Purchase Metrics
❗purchase must be marked as a key event❗
- Purchases
- Total Purchasers
- First time purchasers
- First-time purchasers per new user
- Repeat purchasers
- Share of Repeat Customers
- Purchases / Checkouts
- Cart Abandonment Rate
- Purchase-to-view rate
- [CR] Sessions → Purchases
- [CR] Users → Purchases
Revenue Metrics
- Total Revenue
- Average Order Value
- ARPPU
- Revenue per Session
📄 What does a metrics page include?
#️⃣ Current value section
📈 Trend graph (historical data)
📊 Slice charts by:
- New and Returning Users
- Device + Platform
- City
- Channel + Medium / Source
- Campaign
🔢 List of Connected Metrics
🏷️ 4 Tags
👀 Description
🤔 Why It Is Important
💡 Brainstorming Ideas
📹 How does it work?
🤝 Okay, I want it. What options are available?
🔮 Update History
July 2024 - version 1.0
Launched the first version with a metrics map and detailed reports.
January 2025 - version 2.0
- Enhanced funnel logic
- 9 new metrics with reports
- Filters on map and report pages
- Mini-map, home screen, and better navigation
- Metric trend customization
- Brainstorming ideas for all metrics
1,925 sales
30-day money back guarantee
❗️Ensure your GA4 has e-commerce tracking enabled, or the dashboard won't work❗️
Payment
One Time
Access
Lifetime
Data source
Google Analytics 4
Connector cost
Free
Last Update
January 7
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