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⚡️ [2.0] GA4 Full Funnel: 44 E-Commerce Metrics

70 ratings
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⚡️ [2.0] GA4 Full Funnel: 44 E-Commerce Metrics

70 ratings

🤔 What is it?

Looker Studio Dashboards by JetMetrics is a templated report on 44 e-commerce funnel metrics, based on the Metrics Map approach (aka Metrics Tree).

With it, you can:

  • Identify the metrics that most strongly impact sales.
  • Analyze these metrics to understand the reason for their change.
  • Discover tactics to improve these key metrics.
  • Implement tactics and test results via dashboard.

Quick Stats:

  • 2 metrics maps: one comprehensive map with 44 metrics and another focused on 10 key metrics
  • 1 data source - GA4 (necessarily configured e-commerce tracking!)
  • 44 unique metrics
  • 47 report pages
  • 264 brainstorming ideas for why metrics changed and how to fix them
  • ∞ times you can copy this report and plug in data from different sites
  • 141 hours it would take to develop such a report from scratch + 10 hours per week for continuous improvements

🤩 You want more metrics?

Explore our comprehensive metrics guide in e-commerce.



🗂️ What metrics are included?

Traffic Metrics

  • Sessions
  • Sessions per user
  • Engaged Sessions
  • Bounce Rate
  • Lost Sessions
  • Sessions from Direct
  • Sessions from Referral
  • Sessions from Social
  • Sessions from Organic
  • Sessions from Email
  • Sessions from Paid

Item-List Metrics

  • Sessions with item-list Views
  • Items viewed in list

Item Metrics

❗view_item must be marked as a key event❗

  • Sessions with View Item
  • Items Viewed per Session
  • Items clicked in list
  • Item list click-through rate
  • Total View Item
  • [CR] Session→View Item
  • [CR] User→View Item

Add to Cart Metrics

❗add_to_cart must be marked as a key event❗

  • Sessions with Add to Cart
  • Total Add to Cart
  • Cart-to-view rate
  • [CR] Sessions → Add to Cart
  • [CR] Users→Add to Cart

Checkout Metrics

  • Checkouts
  • Items checked out
  • Checkout Start Rate
  • [CR] Sessions → Checkout

Purchase Metrics

❗purchase must be marked as a key event❗

  • Purchases
  • Total Purchasers
  • First time purchasers
  • First-time purchasers per new user
  • Repeat purchasers
  • Share of Repeat Customers
  • Purchases / Checkouts
  • Cart Abandonment Rate
  • Purchase-to-view rate
  • [CR] Sessions → Purchases
  • [CR] Users → Purchases

Revenue Metrics

  • Total Revenue
  • Average Order Value
  • ARPPU
  • Revenue per Session

📄 What does a metrics page include?

#️⃣ Current value section

📈 Trend graph (historical data)

📊 Slice charts by:

  • New and Returning Users
  • Device + Platform
  • City
  • Channel + Medium / Source
  • Campaign

🔢 List of Connected Metrics

🏷️ 4 Tags

👀 Description

🤔 Why It Is Important

💡 Brainstorming Ideas


📹 How does it work?


🤝 Okay, I want it. What options are available?


🔮 Update History

July 2024 - version 1.0

Launched the first version with a metrics map and detailed reports.

January 2025 - version 2.0

  • Enhanced funnel logic
  • 9 new metrics with reports
  • Filters on map and report pages
  • Mini-map, home screen, and better navigation
  • Metric trend customization
  • Brainstorming ideas for all metrics
Add to cart
1,925 sales
30-day money back guarantee

❗️Ensure your GA4 has e-commerce tracking enabled, or the dashboard won't work❗️

Payment
One Time
Access
Lifetime
Data source
Google Analytics 4
Connector cost
Free
Last Update
January 7
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