35 Key E-Commerce Metrics Dashboard

🤔 What is it?

Looker Studio Dashboards by JetMetrics is a templated report on 35 major e-commerce metrics, based on the Metrics Map approach (aka Metrics Tree).

With it, you can:

• Identify the metrics that most strongly impact sales.
• Analyze these metrics to understand the reason for their change.
• Discover tactics to improve these key metrics.
• Implement tactics and test results via dashboards.

Quick Stats:

• 1 metrics map - key e-commerce metrics
• 1 data source - GA4 (necessarily configured e-commerce tracking!)
• 35 metrics
• 36 report pages
• 56 tactics for improvement
• 56 causes of worsening
• ∞ times you can copy this report and plug in data from different sites
• 141 hours it would take to develop such a report from scratch

🤩 You want more metrics?

Explore our comprehensive metrics guide in e-commerce.

🗂️ What metrics are included?

Traffic Metrics

• Sessions
• Engaged Sessions
• Bounce Rate
• Lost Sessions
• Sessions from Direct
• Sessions from Referral
• Sessions from Social
• Sessions from Organic
• Sessions from Email
• Sessions from Paid

Item Metrics

❗view_item must be marked as a key event❗

• Sessions with View Item
• Items Viewed per Session
• Total View Item
• View Item Rate
• CR to View Item

Add to Cart Metrics

❗add_to_cart must be marked as a key event❗

• Sessions with Add to Cart
• Total Add to Cart
• Add to Cart Rate
• CR to Add to Cart

Checkout Metrics

• Checkouts
• Items checked out
• Checkout Start Rate
• CR to Checkout

Purchase Metrics

❗purchase must be marked as a key event❗

• Purchases
• Total Purchasers
• First time purchasers
• Repeat purchasers
• Share of Repeat Customers
• Purchases / Checkouts
• Cart Abandonment Rate
• CR to Purchase

Revenue Metrics

• Total Revenue
• Average Order Value
• ARPPU
• Revenue per Session

📄 What does a metrics page include?

Analytics

📈 Trend graph (historical data)

📊 Slice charts by:

• New and Returning Users
• Device + Platform
• City
• Channel + Medium
• Source + Campaign

🔢 List of Connected Metrics

Theory

🏷️ 4 Tags

👀 Description

🤔 Why It Is Important

🔦 7 Possible Causes of Worsening

⚡ 7 Tactics to Improve This Metric

📹 How does it work?

🤝 Okay, I want it. What options are available?

🔮 What's coming in updates?

• New metrics
• New visualisations on metrics pages
• Filters on the map page
• …and other cool features that makes analytics easier