Customer Segmentation Bible for Marketers & Growth Teams

We kept seeing the same pattern over and over again.

Everyone talks about personalization — but almost no one gets there. Why?
Because real personalization starts with segmentation. And that’s where things break.

Some teams skip segmentation entirely.
Others do it “just to check the box.”
The result? Dusty dashboards, forgotten clusters, and no impact.

We built this guide to change that.

To help you treat segmentation not as a formality — but as a growth tool.
To avoid the classic mistakes.
And to finally unlock the real value segmentation can bring: smarter campaigns, better timing, stronger retention, and higher LTV.

ℹ️ So, what is it?

It’s a clear, structured guide to customer segmentation — made for marketers, growth teams, and analysts. Built as an interactive Miro board with frameworks, diagrams, and examples that help you actually apply segmentation in your day-to-day work.

✅ Quick Stats

• Created by a team of 4 people
• 60+ hours of research, structuring, and editing
• 26 core sections
• 9+ segmentation models and frameworks
• 106 practical examples and use cases
• Delivered as an interactive Miro board — no slides or PDFs
• Refined through 4+ iterations based on expert feedback

📦 What’s inside?

This guide is designed to help you get segmentation right and make it work for your team. Here’s what you’ll find inside:

1 section

“What is segmentation, and why should I care?”

A simple breakdown of segmentation basics and why it’s crucial for personalizing marketing and driving growth.

2 section

“Which segmentation model won’t drive me crazy?”

An overview of the most effective segmentation models, helping you pick the right one without getting overwhelmed.

3 section

“I have data… now what?”

Practical steps on how to turn your customer data into actionable segments that can power smarter campaigns and better retention.

👥 Who is it for?

• Marketers building campaigns
• Growth teams testing hypotheses
• CRM & retention specialists
• Analysts building customer models
• Founders designing lifecycle strategies

🧐 Why use it?

Segmentation is key to unlocking personalization — but it’s often either ignored or done poorly. This guide gives you a practical, step-by-step approach to get segmentation right. It helps you avoid common pitfalls and turn your customer data into actionable insights that drive growth, improve targeting, and increase retention.

💡 How to use it

1. Start with the basics: Start by understanding why segmentation matters and how it drives growth.
2. Choose the right model: Find the segmentation approach that fits your business without overcomplicating things.
3. Apply your data: Use your customer data to create actionable segments for targeted campaigns.
4. Refine as you go: Continuously tweak your segmentation strategy based on what’s working and the insights you gather.

🔑 How to get access?

Explore the content freely, or unlock full access to start editing, collaborating, and applying what you’ve learned.

🚀 Included in JetMetrics GPT

Don’t want to dive into all the details yourself? Just ask JetMetrics GPT — it’ll give you the answers you need without sifting through the entire guide.

All the segmentation insights from this guide are built into JetMetrics GPT.

P.S. Please note that the Miro board itself is not included in JetMetrics GPT, but all segmentation insights are available directly within the JetMetrics GPT chat.