📊 Retention · E-Commerce · 2026

Customers buy once.
Find out why they don't come back.

You've run win-backs, loyalty programs, email flows — the repeat rate hasn't moved. This Bible shows you what's actually broken and where to fix it first.

✓ AppsFlyer: 35B conversions dataset ✓ Miro board format

Quick Stats

One board. Everything you need.

2,300+

board elements

navigable sections

retention programs + benchmarks

AI insights (Claude, Klaviyo)

dashboard traps explained

20+

data sources incl. AppsFlyer & Klaviyo

Partnership

Benchmarks grounded in real numbers

Made in partnership with AppsFlyer — their State of E-Commerce 2026 is the most comprehensive e-commerce benchmark study we've seen. Their data turned the benchmarks in this Bible from "our take" into something grounded in real scale.

✓ Report is included with every Bible download

35B

conversions analyzed

1,800+

apps tracked

$5.5B

in tracked ad spend

What's inside

5 questions this Bible answers

Not theory. A Miro board where every answer connects to your LTV, CAC, and repeat rate.

💸

Where should my budget actually go?

One diagnostic test — retention problem or acquisition problem — before you move a dollar.

🎯

Which customers are actually worth investing in?

5 buyer behavior patterns mapped to your data. Where to spot them and where to put your money.

📊

Am I even measuring the right things?

12 dashboard traps that make metrics look fine while revenue isn't growing.

🔧

Which retention program should I build first?

14 programs with real benchmarks. Win-backs, loyalty, VIP — when each one actually works.

🔀

I've set up all the flows. Why isn't it working?

A decision tree for when the standard playbook fails. Step-by-step for when everything looks right and nothing improves.

Who it's for

Built for people who diagnose retention,
not just report it

📉

The repeat rate hasn't moved

You've run win-backs, loyalty programs, email flows — and the number is exactly where it was six months ago.

👀

Metrics look fine. Revenue isn't growing.

Your dashboard shows healthy numbers but something isn't translating. You suspect you're measuring the wrong things.

🚨

CAC keeps rising

You're under pressure to make retention work because paid acquisition is no longer affordable at current margins.

🗺️

Building retention from scratch

You're just starting and need to know what's worth the investment — before building the wrong thing first.

Get the Bible

View it free. Make it yours when you're ready to apply it.

Free

View the board

✕Your own editable copy in Miro

✕Annotate, edit, and collaborate with your team

✓Full Miro board — view-only

✓All 15 sections navigable

✓15 AI insights

✓14 retention programs + benchmarks

✓AppsFlyer report included

For implementers

Copyable

$50

One-time · instant access

✓Your own editable copy in Miro

✓Annotate, edit, and collaborate with your team