Map of 72 Google Ads metrics

Google Ads (72 metrics)

📊 72 metrics with description, formula, example and tags | 107 tactics to boost metrics | 99 possible causes of metrics worsening

🔮 328 slices for dashboards | 370 questions that will lead you to insights

⚡️The map helps you to:

• Optimise bids
• Improve CTR (click-through rate)
• Adjust the frequency of impressions
• Enhance ad positions
• Get more conversions

💁🏼‍♂️ For whom: PPC managers, E-commerce marketes

🗂️ Source: Google Ads Glossary

🧩 Some non-trivial metrics from the map: On-target percentage reach, Impression Share (IS), First page bid estimate, Invalid clicks.

🪜 How to use it?

1. Identify which metrics can impact key performance indicators
2. Choose and monitor the metrics most relevant to your business
3. Discover which metrics are responsible for outliers in your data
4. Investigate unconventional metrics for analysis
5. Fine-tune company and employee KPIs
6. Stop tracking metrics that aren't very important
7. Select the best tactics to enhance your metrics
8. Monitor how each metric influences your revenue
9. Use a curated list of questions to reveal less obvious insights from your metrics