⚡️ [2.0] 4-Step CRO Funnel – Looker Studio Template

🤔 What is it?

This CRO (Conversion Rate Optimization) Dashboard for Looker Studio helps e-commerce businesses:

1. Analyze their conversion funnel
2. Identify weak points
3. Take action to improve performance.

Designed in collaboration with Enavi, this dashboard combines structured metric mapping with deep conversion analysis, allowing you to diagnose drop-offs and find growth opportunities with precision.

📊 Quick Stats

• 17 e-commerce metrics covering the full conversion funnel.
• 4 key conversion steps analyzed in detail:
  • Landing → Product View
  • Product View → Add to Cart
  • Add to Cart → Begin Checkout
  • Begin Checkout → Purchase
• 5+ advanced segmentation options by:
  • Device category (desktop, mobile, tablet)
  • Traffic source & medium
  • Landing page category
  • New vs. returning users
  • Browser & Screen resolution
  • ... and more!
• CRO insights & hypotheses built into every key metric.
• Instant GA4 integration – connect your data and get insights immediately.
• 100% customizable in Looker Studio

🔍 What’s included?

Funnel Overview

A complete CRO funnel visualization in the form of a metric map, showing the journey from user visits to purchases + with an optional classic funnel view.

• Spot where users drop off in the funnel.
• Compare performance over time and against targets.

Step-by-step Conversion Analysis

Detailed breakdowns of the key conversion steps:

• Landing → Product View
• Product View → Add to Cart
• Add to Cart → Begin Checkout
• Begin Checkout → Purchase

Each step includes conversion rates, trend comparisons, and filtering options to understand how different segments perform.

Built-in CRO Insights & Hypotheses

• Each key metric includes expert-backed insights from Enavi.
• Actionable hypotheses on why conversion rates drop and how to fix them.

💁🏻‍♂️ Who is this for?

• E-commerce teams – Improve store performance with data-driven decisions.
• CRO specialists – Identify and optimize weak points in the conversion funnel.
• Agencies & consultants – Provide better insights and recommendations to clients.

💡 Try it for free or get full access

• Free Version – Load your GA4 data once to explore the last full month. No saving or copying.
• Full Version – Copy the dashboard as-is with the JetMetrics x Enavi design.
• White-Label Version – Copy the dashboard with a neutral design (no JetMetrics & Enavi logos, links, or mentions), ready for client use.

🔮 Update History

April 2025 - version 1.0

Launched the first version with a metrics map and segments

July 2025 - version 2.0

• Replaced Item List Name with Page Path on Landing → Product View step
• Switched all pages from Channel Group to Source / Medium
• Simplified product names in Add to Cart step (no variants)
• Added new slices: Product Landing Page, Browser, Screen Resolution
• Added optional Funnel View page (linear journey with context metrics)