CR (Conversion Rate) Driver Tree

The Conversion Rate (CR) Driver Tree is a tool that breaks down what influences CR by focusing on its key components, like Bounce Rate, Add-to-Cart Rate, Cart Abandonment Rate, and Checkout Conversion. By mapping these components to measurable drivers, it helps identify bottlenecks in the customer journey and areas for optimization.

This approach makes it easier to understand why users drop off at different stages and take targeted actions to improve conversion rates.

Quick stats:

• 1 key metric – CR (Conversion Rate)
• 4 components
• 14 drivers
• 80 improvement hypotheses to help optimize the buying journey and increase completed checkouts.