Why Your Analytics Lie: 266 Hidden Reasons

Your metrics look clean. Your dashboard seems fine. But your decisions? Often wrong — because your analytics are quietly lying to you.

This resource reveals 266 hidden mistakes in tracking, calculation, and interpretation that lead to misleading conclusions and lost growth. It’s not just another checklist — it’s a battle-tested reference built for analysts, marketers, and growth teams who want to stop flying blind.

✅ What’s Inside

• 266 common analytics mistakes across 8 categories
  • Traffic Attribution
  • Conversion Funnel
  • Customer Retention
  • Revenue Metrics
  • Product Performance
  • Email Marketing
  • Technical Accuracy
  • Customer Segmentation.
• Clear explanations of each mistake — what it is, how it looks, and why it matters.
• Real-world consequences: what decisions these mistakes distort and how to avoid them.
• Fully structured as a filterable, searchable table — perfect for audits, team onboarding, or debugging reports.

🔍 Perfect for you if you want to:

• Stop making decisions based on broken or misinterpreted data
• Train your team to think more critically about metrics
• Audit dashboards, reports, or analytics setups
• Improve attribution, retention analysis, ROAS evaluation, and more