AI traffic insights

🤖 What is it?

The AI Traffic Insights Dashboard helps you understand how AI-driven traffic (from ChatGPT, Perplexity, Copilot, and others) contributes to your website performance.

It shows how much traffic comes from AI tools, how it converts compared to Organic and Referral, and which pages and sources bring the most valuable visits — helping you decide whether AI is a growing opportunity or just noise.

📊 Quick Stats

• Covers 7 key metrics across traffic, engagement, and conversion.
• 5 smart filters: New/Returning · Device category · AI source · Country · Landing page
• 6 visualizations with built-in interpretation: AI traffic funnel · AI sessions trend · CR comparison · Channel comparison · AI sources breakdown · Landing pages analysis
• Includes breakdowns by:
  • Traffic source (Organic, Direct, Referral, Paid, AI)
  • AI source (ChatGPT, Perplexity, Gemini, Copilot, Claude, etc.)
  • Landing page (first page of the session)
• Instant GA4 integration — connect your data in seconds.

🔍 What’s included?

• AI traffic funnel
  See AI’s share of total traffic, its conversion rate vs. Organic, and contribution to total conversions and revenue.
• AI sessions trend
  Learn if AI traffic is growing and whether its share in total sessions is expanding or shrinking.
• Conversion comparison
  Compare AI, Organic, and Total CR on one chart — see if AI traffic converts better, worse, or just adds volume.
• Channel comparison
  Find out how AI ranks among other channels in scale and quality.
• AI source breakdown
  Discover which assistants (ChatGPT, Perplexity, Gemini, etc.) send the most users and how each performs.
• Landing pages analysis
  Identify where AI users land first and which pages actually drive results.

💁🏻‍♂️ Who is this for?

• Marketing & Analytics teams — to assess whether AI-driven visits are worth optimizing for.
• SEO & Content teams — to see which content is being surfaced by AI tools.
• Agencies & consultants — to show clients how AI exposure impacts their traffic mix and performance.
• Product & Growth managers — to understand if AI assistants can become a sustainable acquisition source.

💡 Try it for free or get full access

• Free (view-only)
  Connect your GA4 and explore the full dashboard. No copying or editing.
• White-label – $59
  Copy and edit the dashboard freely, with no JetMetrics branding.
  Sessions with Key Events counts all key events from your GA4 property (as they are) — this logic is built into the dashboard.
• White-Label + Custom Setup – $159
  Includes the white-label version plus a custom setup by Eugenia.
  We adjust the dashboard logic so Sessions with Key Events uses only the specific key events you choose (e.g., purchases only, leads only).
  Nothing is changed in your GA4 — only the dashboard’s calculation.