225 A/B Test Ideas

Discover a comprehensive database of 225 A/B testing ideas tailored for e-commerce optimization. Perfect for marketers, analysts, and online store owners, this resource is designed to boost conversion rates, reduce cart abandonment, and increase AOV.

Categories covered:

• Website and User Experience
• Product Catalog
• Pricing and Discounts
• Cart and Checkout Process
• Email and Notifications
• Advertising and Promotion
• Loyalty Programs
• Personalization

Each idea includes:

• Group and Sub-Group
• Test Name
• What is being tested
• Hypothesis
• Target Metric
• What is measured
• Priority
• Complexity
• Required Resources
• Test Duration

This structured approach ensures you can identify the most impactful tests, allocate resources effectively, and start improving your store’s performance today.